How does the film biz rate films? Why Cinemmerse does it differently



Do ratings affect a movie's success? Without a doubt.  Does RACIAL AND GENDER BIAS affect a movie's ratings?  Reports say they do.



It's often said that the film industry is all about 'who you know'.  How popular a filmmaker is, or "who they know", can impact a film's Oscar chances- which are of course a rating system as just like a 5 star vote system, the Oscars are given based on VOTES.

Oscar nominations and Oscar votes can often be politicised, not based on the movies themselves, and votes are sometimes made without voters even having seen all the films;

“The Academy should go out of its way to remind voters that they are supposed to see all the films and vote for the best one."


A news report asks the question 'Are the Academy Awards rigged?"

"During a recent interview with So Film magazine, Oscar nominee Julie Delpy made some startling allegations about the Academy of Motion Picture Arts and Sciences. The 44-year-old French-American actress, featured in “Before Midnight” with Ethan Hawke, claimed that the Academy is full of corrupt Hollywood syndicates whose Oscar votes can be bought for the right price. She said Academy members “always choose the same people,” and that unbridled nepotism taints the awards circuit.  

“It’s 90 percent white men over 70 who need money because they haven’t done anything in a long time,” she fired off. “You just need to give them two or three presents and they’re in your pocket.” Delpy surely had some of her facts straight -- according to a 2012 report by the Los Angeles Times, the Academy’s 5,765 voting members are, indeed, predominantly white, mostly male and typically remain anonymous "



Another major source of "buzz" and film ratings- film critics.  But critics have been known to be "open to influence". And here's a great example of film reviewers as sheep - following the lead.  Critics raved about this Sundance movie, which didn't even exist;


IMPLICIT BIAS - what we coin as the 'Everyone's A Critic Syndrome'

When people are asked to rate a movie, by their opinions, they feel the pressure to be a critic and review a film, so they're often implicitly and overtly judgmental; 

5 star 'opinion' based ratings have been seen as so inaccurate / unhelpful that  Netflix is considering ditching them;

"People subconsciously try to be critics. When they rate a movie or show from one to five stars, they fall into trying to objectively assess the “quality,” instead of basing the stars on how much “enjoyment” they got out of it".

Oh - and just because your friends like a film, does that mean that you will?  We may like our friends, but not their choice of movies.



"a vocal portion of men on the internet — shall we say — go out of their way to make their voices heard when it comes to judging entertainment aimed at women, and that appears to be happening with the new “Ghostbusters.”

'Movie Review Scores are Fundamentally Flawed'

Plus Five Thirty Eight reports that "Men were taking the ratings of shows aimed at women";




and then there's #OscarsSoWhite. Need we say more?




Film ratings systems like Imdb are open for any user to vote on, without knowing if they've even seen them.  Ratings are not real time, and also bots can jimmy up the ratings.  Who knows whether or not big budget studios pay for anonymous users to give good reviews, or bots to vote up the movies.


Here's a report that an IMDB ratings bot was giving films bad reviews;


Fandango has been accused of never giving a film less than 3 stars;

'Be Suspicious Of Online Movie Ratings, Especially Fandango’s'

"Online movie ratings have become serious business. Hollywood generates something on the order of $10 billion annually at the U.S. box office, and online ratings aggregators may hold increasing sway over where that money goes. Sites like Rotten Tomatoes that aggregate movie reviews into one overall rating are being blamed for poor opening weekends".



Film ratings systems like Imdb are open for any user to vote on, without knowing if they've even seen the film.  part of the reason Cinemmerse founder Wendy Dent  was inspired to create Cinemmerse is she was frustrated by Imdb, to see that people were rating her film before it had even been released. They hadn't even seen it.

Just like Gamer Gate - women in film are often targeted, with revenge votes.  And anyone is vulnerable to having their film reputations sabotaged by a vengeful ex.


And then there's TV....